Ecommerce UI Redesign for Higher Conversions

For Speedo’s e-commerce site, I conducted in-depth market research and A/B testing to understand user behavior and identify pain points in the product listing and detail pages. Using these insights, I led a team of designers and front-end developers to redesign the interface and user experience, streamlining navigation, improving product discovery, and optimizing page layouts. The result was a significant boost in conversion rates, enhancing both the customer journey and the company’s bottom line.